Hotels Should Create a Sense of Place, Stories

By Tom Conran, Principal, Greenwood Hospitality Group

The hotel should not be viewed as a commodity but rather a distinct buying proposition with meaningful benefits. The key is to take the traveler on a journey consisting of memorable moments throughout the property. We must think in terms of being in the memory management business and thus create stories throughout the guest stay.

At the end of the day, the important thing to remember is a hotel is more than just a building. It’s more than just a place. It’s a destination. If your hotel can stand out from the crowd, deliver what guests are looking for and create positive experiences, it will become a destination for many.

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