New Supply Will Continue to Headline 2016

By Aik Hong Tan, Principal, Greenwood Hospitality Group

U.S. hotel supply was a hot-button issue in 2015, as the gap between supply and demand values regulated to an extent, and some markets saw faster-paced supply influxes. In a virtual roundtable, hoteliers and market analysts weighed the impact supply growth had on their companies and the industry overall this year, taking into account new players on the scene. Overall, roundtable participants agreed that 2016 will be a year of more change on the supply front, in top markets and also in areas with more diverse demand drivers.

“Overall, supply growth has not been a problem in markets where our hotels are located,” said Aik Hong Tan, Principal at Greenwood Hospitality Group. “The formula for success there and across our portfolio remains the same. We have to stay vigilant, ensuring that our guest service remains exceptional and our hotel continues to provide excellent value to our guests.”

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