Prepare for the next phase of the cycle


As hotel performance begins to decelerate, hoteliers must anticipate the challenges that lie ahead. As the clock ticks down to the end of 2013, most of us would agree our industry is back in business. The mood of most people who attended the 19th annual Lodging Conference was upbeat, and many in attendance were optimistic that the momentum we have been gaining will continue to roll into 2014 for lenders, owners and operators. That prediction certainly has merit. Industry prognosticators such as STR and PricewaterhouseCoopers continue to forecast strong operating fundamentals in the year to come. Many lenders are loosening their purse strings and the debt market remains fluid, even though interest rates recently have increased. For the full article please click here

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