Hotel Case Studies

Hotel and F&B Success Stories

Take a deep dive into some of our hotel partners' most unique journeys and transformations, all thanks to the Greenwood Effect.

Dearborn, MI

Transformation of an Iconic Hotel

Led the acquisition of the former 308- room Ritz-Carlton in Dearborn Ml in June 2010,
Hotel lacked capital investment for many years
Significant challenge of re-positioning an unprofitable hotel in a distressed market
Existing Management team was unmotivated and lost focus. Hotel staff was demoralized.

Our Initiatives

Re-branded hotel as The Henry, an Autograph Collection
Oversaw renovation of all guestrooms and public spaces to rejuvenate the hotel
Re-concepted The Grill to Tria a modern American Brasserie
Partnered with Park West Gallery to transform hotel into a dynamic/living art gallery
Identified and hired new leadership team
Retained hotel's renowned service culture
Overhauled the operating and sales procedures to drive revenues and reduce operating expenses

Successful Outcomes

Atlanta, GA

Branding a Unique Asset

Transition of management of the 101-room all-suite hotel in October 2017
Located in Midtown Atlantic Station a mixed-use development of retail. office space and condominiums
Hotel was under-performing in revenue and guest satisfaction and had no identity as a white label
Lack of brand identity
Restaurant concept was not attractive to the local market
Food & Beverage and Catering Sales were outsourced

Our Initiatives
Managed renovation of all guestrooms and public spaces to meet all Marriott Autograph Collection PIP requirements
Changed image of the hotel with complete re-concepting and re-branding of hotel and F&B outlets
Created brand mark and pull-through operational and service initiatives
Implemented operational improvement strategies to drive and enhance profit flow through
Utilized Marriott brand resources to increase group and transient revenues
Engaged condominium community to increase food &beverage contribution
Assumed management of food & beverage operations October 2018
Re-positioned and re-focused restaurant concept

Successful Outcomes

Successfully converted to Marriott Autograph Collection from a White Label designation in June 2018
Increased GSS and BSA scores to achieve green zone status
Gross Operating Profit increased 69%
Increased Total Revenue by $1.8 million
ADR increased from $190.55 - $224.88
Food & Beverage profitability increased from a -7.7% to a +18%
Increased RGI from 100.7 to 123.5

Amherst, NY

Successful Opening of a Tribute Hotel

Our Initiatives

Assisted developer with Marriott relationship to secure Tribute brand designation
Managed pre-opening process
Assisted branding agency in the creation of the brand story and "mascot" inspired by local legend
Developed brand pull through to include the Ambassador uniforms. music in public spaces. signature scents in the public spaces. custom bath amenities. elements of surprise and delight turndown. butler service and retail products all support the brand story
Created Jazzboline. a restaurant concept to reflect the same brand story in the name. decor. food & beverage offerings & service
Developed menu concept with contemporary fare with well curated cocktails and craft brews on tap

Successful Outcomes